My name is Holger Sigmund. I am a tourism & hospitality expert and entrepreneur living in Zurich.


With more than 20 years of practical experience in different sectors of tourism, I understand the industry from different perspectives. I am a trainer and speaker. I can support you in realising ideas, projects, founding businesses and developing services.


I don't see Tourism just as an industry. Travelling connects people, cultures, languages, tastes and societies. That's why I really love to work in this field. “Travel is the language of peace” (Mahatma Grandi) and I want to help shape tourism being more sustainable.


  • My assistance is based on my extensive experience as entrepreneur in a wide range of areas in tourism and hospitality management.
  • I deliver hands-on and practicable tipps, find workable solutions and offer services to support your business efficiently.
  • I believe in the art of hosting approach. For me kindness and sustainability are the key to longterm success

Professional focuses

  • Hospitality Management: Business Management, Online Ratings and Reviews, Online Reputation Management, Feedback Management, Communication, Product Management, Distribution and Pricing
  • Destination Management & Events: Organisation and Management of Destination Management Companies, Project Management for Incentives and Events (experienced in events for up to 2500 participants)
  • Tour Operators & Travel Agencies: Business Management, Product Development and Buying of all services for Business and Leisure Travel, Organising trips world wide

Reference clients

Tourism and Hotel Industry both are dominated by many small businesses on the one hand side and a concentration of few really big market leaders on the other. That is why I am used to work for all kind of types of businesses: owner or family run SMEs as well as large groups and corporations.


Some of my renowned clients are TUI, Booking.com, Accor Hotels, Motel One, Deutsche Hospitality, InterContinental Hotels Group, Destinations like Sylt, Lech-Zürs, Zermatt, Småland, Skåne and Tourism organisations like Vorarlberg State Tourist Office and Visit Sweden.


For Visit Sweden I had the chance to give a statement in 2019 about what I recommend for small businesses in food travel. See the short 1-minute-interview here.