Good Tourism & Hospitality

Holger Sigmund is a tourism & hospitality expert and entrepreneur. With more than 22 years of experience in various sectors, he understands the industry from different perspectives. Beside his own businesses, he supports others as advisor, trainer, facilitator and project manager. In this context, sustainability is his main focus.

"Travel is the language of peace" (Mahatma Gandhi)

Tourism isn't just an 'industry'. Travelling connects people, cultures, languages, tastes, communities and societies and certainly has impact on environment, society and culture. The tourism sector has the chance to ensure that sustainability does not remain a buzzword, but that it seriously takes responsibility and becomes a blueprint for a good industry. Holger Sigmund contributes to this with his knowledge and experience as trainer, coach and entrepreneur.

Focuses & experiences

  • Sustainability: Supporting companies and destinations as a consultant, coach and trainer to cultivate a sustainable attitude and develop sustainable processes and programmes.
  • Hospitality Management: The focus is online reputation, guest relation, guest communication, feedback management, pricing & distribution.
  • Destination Management: Broad experience with collaboration within destinations, internal and external communication, product management, incoming, distribution, design of services, workflows & processes.
  • Tour Operator: Relevant experience in management, service design, operations & processes, product development, purchasing services for MICE, business and leisure travel.

Reference clients

Tourism and Hotel Industry both are dominated by many small businesses on the one hand side and a concentration of few really big market leaders on the other.  Holger Sigmund is used to work for owner- or family-run SMEs as well as large groups and corporations.


Some of his renowned clients are TUI,, Accor Hotels, Motel One, Deutsche Hospitality, InterContinental Hotels GroupSylt MarketingLech-Zürs Tourismus, Zermatt Tourismus, Alpenregion Bludenz TourismusVisit Småland, Tourism in SkåneIDM Südtirol - Alto AdigeVorarlberg State Tourist Office and Visit Sweden.