My name is Holger Sigmund. I am a tourism & hospitality expert and entrepreneur living in Zurich.
With more than 20 years of practical experience in different sectors of tourism, I understand the industry from different perspectives. I am a trainer and speaker. I can support you in realising ideas, projects, founding businesses and developing services.
I don't see Tourism just as an industry. Travelling connects people, cultures, languages, tastes and societies. That's why I really love to work in this field. “Travel is the language of peace” (Mahatma Grandi) and I want to help shape tourism being more sustainable.
Tourism and Hotel Industry both are dominated by many small businesses on the one hand side and a concentration of few really big market leaders on the other. That is why I am used to work for all kind of types of businesses: owner or family run SMEs as well as large groups and corporations.
Some of my renowned clients are TUI, Booking.com, Accor Hotels, Motel One, Deutsche Hospitality, InterContinental Hotels Group, Destinations like Sylt, Lech-Zürs, Zermatt, Småland, Skåne and Tourism organisations like Vorarlberg State Tourist Office and Visit Sweden.
For Visit Sweden I had the chance to give a statement in 2019 about what I recommend for small businesses in food travel. See the short 1-minute-interview here.