My name is Holger, I am a tourism and hospitality expert, an entrepreneur, an investor and a traveller myself.


After studies in Tourism Management and a career with steps at a tour operator, a destination management company and an incoming operator, I am self-employed since 2004, realising projects in destination management, event marketing, tour operating and being a host myself. With more than 20 years of practical experience in tourism, hospitality and event management, I also work as a trainer and speaker internationally. 


I love to explore known and unknown places, visit friends abroad and believe, that travelling opens one's mind and has a positive impact on our global community. Beside that I am convinced that we have to focus on becoming a more sustainable industry. We have to make changes and take responsibility - Now.

My professional focuses.

  • Hospitality Management: Online Ratings and Reviews, Online Reputation Management, Feedback Management, Communication, Product Management, Distribution and Pricing
  • Destination Management & Events: Organisation and Management of Destination Management Companies and Destination Management Services for Incentives and Events (experienced in events for up to 2500 participants)
  • Tour-Operator and Travel Advisor: Product Development and Buying of all services for Business and Leisure Travel and Events, Organising trips world wide, Management of tour operators and travel agencies

My work.

Reference clients.

Tourism and Hotel Industry both are dominated by many small businesses on the one hand side and a concentration of few really big market leaders on the other. That is why I am used to work for all kind of types of businesses: owner or family run SMEs as well as large groups and corporations.


Some of my renowned clients are TUI, Booking.com, Accor Hotels, Motel One, Deutsche Hospitality, InterContinental Hotels Group, Destinations like Sylt, Lech-Zürs, Zermatt, Småland, Skåne and Tourism organisations like Vorarlberg State Tourist Office and Visit Sweden.


For Visit Sweden I had the chance to give a statement in 2019 about what I recommend for small businesses in food travel. See the short 1-minute-interview here.