Passion for Tourism & Hospitality

Holger Sigmund is passionate about tourism & hospitality. With more than 23 years of experience in various fields as entrepreneur, trainer and consultant, he understands the industry from different perspectives.

"Travel is the language of peace" (Mahatma Gandhi)

Travel connects people, cultures, languages, tastes, communities and societies. Holger Sigmund is in the industry because it is about collaborationpeople, hospitality and service excellence. That's what he's been burning for right from the beginning and that's what he loves about his work and projects.

Experience & Skills

  • Impact & Regeneration: Consulting, coaching and training of tourism organisations, destinations and businesses to understand the impact of tourism, cultivate sustainability as an attitude and develop processes and programmes for a regenerative transformation of tourism and hospitality.
  • Hospitality Management: Trainings and workshops in online reputation, guest relation, guest communication, feedback management, online and offline distribution.
  • Destination Management: Moderation of workshops for more collaboration within destinations, consultant in internal and external communication, product management, incoming, distribution, design of services, workflows & processes.
  • Tour Operating: Supporting with relevant experience in management, service design, operations & processes, product development, purchasing services for MICE, business and leisure travel.

Reference clients

Tourism and Hotel Industry both are dominated by many small businesses on the one hand side and a concentration of few really big market leaders on the other.  Holger Sigmund is used to work for owner- or family-run SMEs as well as large groups and corporations.


Some of Holger's renowned clients are TUI,, Accor Hotels, Motel One, Deutsche Hospitality, Austrian National Tourist Office, Vorarlberg State Tourist Office, SalzburgerLand Tourismus, Niederösterreich-Werbung, Oberösterreich Tourismus, visitBerlin, Sylt Marketing, Zermatt Tourismus, Visit Småland, Visit Skåne, IDM Südtirol - Alto Adige, Kleinwalsertal Tourismus, Alpenregion Bludenz, Montafon Tourismus, Regio Konstanz, Urlaub am Bauernhof, and many more...