Good Tourism & Hospitality

Holger Sigmund is passionate about tourism & hospitality as consultant, trainer and entrepreneur. With more than 22 years of experience in various sectors, he understands the industry from different perspectives. And he never stops learning.

"Travel is the language of peace" (Mahatma Gandhi)

Travel connects people, cultures, languages, tastes, communities and societies with all its positive and negative impacts. Holger Sigmund is in the industry because it is about collaborationpeople, hospitality and service excellence. That's what he's been burning for right from the start.


  • Tourism Impact: Consulting, coaching and training of tourism organisations, destinations and businesses to monitor the impact of tourism, cultivate sustainability as an attitude and develop processes and programmes for good tourism and hospitality.
  • Hospitality Management: Trainings and workshops in online reputation, guest relation, guest communication, feedback management, online and offline distribution.
  • Destination Management: Moderation of workshops for more collaboration within destinations, consultant in internal and external communication, product management, incoming, distribution, design of services, workflows & processes.
  • Tour Operating: Supporting with relevant experience in management, service design, operations & processes, product development, purchasing services for MICE, business and leisure travel.

Reference clients

Tourism and Hotel Industry both are dominated by many small businesses on the one hand side and a concentration of few really big market leaders on the other.  Holger Sigmund is used to work for owner- or family-run SMEs as well as large groups and corporations.


Some of his renowned clients are TUI,, Accor Hotels, Motel One, Deutsche Hospitality, Austrian National Tourist OfficeVorarlberg State Tourist OfficeSalzburgerLand Tourismus, Niederösterreich-Werbung, Sylt Marketing, Zermatt TourismusVisit Småland, Tourism in SkåneIDM Südtirol - Alto Adige, Kolping AT, and many more...