There is a wide range of 'green', 'sustainable' and 'climate-neutral' tourism offers. There is a wide variety of labels that mark destinations, businesses and tour operators for their sustainability. Guests still feel insufficiently informed.
As in other sectors, there is a lack of overview. Yet transparency is the basis and processes the engine of sustainable development. It is about attitude. Therefore it is important to let guests, employees and stakeholders participate.
That's Clara and Holger. They combine profound practical tourism knowledge with the latest scientific findings to create a holistic approach to sustainability. They coach you, your team, your company or your organisation for more positive impact. They like to share good examples in their keynotes, develop approaches to all pillars of sustainability in their seminars and workshops and accompany you strategically, in projects or in the planning and implementation of measures.
It's all about serious changes, about measures that are good for nature, people and society. And thus also good for business. GSTC (Global Sustainable Tourism Council) provides a global basis with its criteria catalogues for destinations and for hotels and tour operators.
Good communication does not talk about 'sustainability' but shows the guest what is behind it: Ideas, stories, measures, offers, certifications (ideally GSTC-recognised). Again: being transparent.
The easiest way to reach Clara and Holger: firstname.lastname@example.org
Holger Sigmund Management & Projects
c/o Impact Hub Zürich, Viaduktstrasse 93-95
8005 Zürich, Switzerland
+41 78 785 83 44