There is a wide range of 'green', 'sustainable' and 'climate-neutral' tourism offers. There is a wide variety of labels that mark destinations, businesses and tour operators for their sustainability. Guests still feel insufficiently informed.
As in other sectors, there is a lack of overview. Yet transparency is the basis and processes the engine of sustainable development. It is about attitude. Therefore it is important to let guests, employees and stakeholders participate.
The many initiatives in tourism and the hotel industry are needed - now! But please pay attention to good communication. Not every destination can be the 'most sustainable' in the world, every airport the 'most climate-friendly', every hotel the 'greenest'. That is not the point. Sustainability is not a USP. It is assumed and is a prerequisite for us to be able to travel at all. Don't make locals and guests feel insecure and please be careful with 'greenwashing'. Be transparent and present your sustainable efforts.
It's all about serious changes, about measures that are good for nature, people and society. And thus also good for business. GSTC (Global Sustainable Tourism Council) provides a global basis with its criteria catalogues for destinations and for hotels and tour operators.
Good communication does not talk about 'sustainability' but shows the guest what is behind it: Ideas, stories, measures, offers, certifications (ideally GSTC-recognised). Again: being transparent.
Simply schedule an online meeting via the link provided below to discuss further details or contact Holger Sigmund by phone, e-mail or the chat at the bottom right of this website.